SUNRISE

Primary prevention of cancer through behavior changes in adolescence – a critical period in which many risk behaviors are initiated –, is a huge health and societal challenge in Europe. In alignment with this need, SUNRISE will co-create, implement and evaluate an innovative digitally enhanced life-skills program for primary prevention of cancer through sustainable health behavior change in adolescents, tailored to their socio-economic, cultural and environmental diversities. SUNRISE will combine an established evidence based digital solution for smoking prevention, with novel intervention approaches such as peer social media campaigns, advertising literacy training, educational games, and social robot platforms, to take cancer prevention approaches for adolescents in the EU to the next level.

The digitally enhanced program and its components will be developed through co-creation with schools-as-living-labs methods involving multiple societal actors such as educators, adolescents, parents, public health experts, and policy-makers. The program will be implemented and evaluated at large scale with 7500 students in urban and rural regions of 8 European countries – Greece, Switzerland, Slovenia, Spain, Cyprus, Italy, Belgium, Romania -, including socially disadvantaged groups such as migrants and ethnic minorities. The effectiveness of both methods for achieving long-term health behavior change, as well as the implementation strategy for solution adoption and multi country sustainability, will be evaluated. This action is part of the Cancer Mission cluster of projects on “Prevention & early detection (behavioral change).

ITI‑CERTH is the Project Coordinator. ITI-CERTH leads the Work Package titled ‘Development of life-skills intervention based on novel digital tools.’ Its objective is: a) To improve, tailor, and scale up the evidence-based ‘ISGF SmartCoach’ life-skills intervention for smoking prevention for use in participating countries; b) To develop a novel social media influencer campaign for the promotion of changes in dietary behaviors; c) To extend the OCARIoT platform for the promotion of the European Code Against Cancer (ECAC) through interactions with a social robot; d) To extend educational gaming platforms for advertising education and health literacy training; e) To develop an interactive health education module for adolescents, families, and educators, based on the synthesis of health education packages and food marketing education; f) To develop a tailored digital platform with authoring and monitoring tools for educators and health experts. ITI-CERTH leads the action for the promotion of healthy behaviors through social robots and educational games.

Consortium

ETHNIKO KENTRO EREVNAS KAI TECHNOLOGIKIS ANAPTYXIS (CERTH), EL
ELLINIKO MESOGEIAKO PANEPISTIMIO (HMU), EL
PAGKYPRIOS SYNDESMOS KARKINOPATHON KAI FILON 1986 (PASYKAF), CY
UNIVERSITEIT GENT (UGENT), RO
INSTITUTUL ONCOLOGIC PROF DR ION CHIRICUTA CLUJ-NAPOCA (IOCN), RO
ALMA MATER EUROPAEA-EVROPSKI CENTER, MARIBOR (AMEU), SI
ARISTOTELIO PANEPISTIMIO THESSALONIKIS (AUTH), EL
BRIDG OU (BRIDG), ES
PREDICTBY RESEARCH AND CONSULTING S.L. (PBY), ESP
PARTICLE SUMMARY (PARTICLE), PT
FUNDACION PARA EL FOMENTO DE LA INVESTIGACION SANITARIA Y BIOMEDICA DE LA COMUNITAT VALENCIANA (FISABIO), ESP
FEDERAZIONE ITALIANA DELLE ASSOCIAZIONI DI VOLONTARIATO IN ONCOLOGIA (FAVO), IT
Servicio Vasco de Salud Osakidetza (OSA), ESP
ELLINOGERMANIKI AGOGI SCHOLI PANAGEA SAVVA AE (EA), EL
VLAAMS INSTITUUT VOOR GEZONDHEIDSPROMOTIE EN ZIEKTEPREVENTIE VZW (GEZOND LEVEN), BE
FUNDATIA YOUTH CANCER EUROPE (YCE), RO